Canopy President discusses NAR settlement, articulating Realtor® value, Canopy’s consumer education campaign, and 24 Reasons to belong to Canopy

Tuesday, March 3, 2015 3:55:21 PM
Canopy President discusses NAR settlement, articulating Realtor® value, Canopy’s consumer education campaign, and 24 Reasons to belong to Canopy
Canopy President discusses NAR settlement and how Canopy is equipping members to better articulate their value, in addition to a consumer-facing education campaign.

In this video message, Charisma Southerland, president of Canopy Realtor® Association and Canopy MLS, covers the following:

  • Canopy’s perspective on the NAR proposed settlement
  • Doing a better job of explaining Buyer Agency agreements
  • Better articulating the services Realtors® provide
  • Explaining to consumers how Realtors® are compensated
  • Supporting our members with a consumer awareness campaign that educates buyers and sellers about services Realtors® provide

“Realtors® Add Real Value” consumer education campaign launches today!

Canopy’s “Realtors® Add Real Value” campaign features “247 Reasons why it’s worth working with a Realtor®” – a valuable document to educate consumers on the roles and responsibilities of listing and buyer's agents for both existing home sales as well as new construction.

This document outlines the services and expertise that a Realtor® provides to consumers who are selling or in search of a new of existing home. Information is organized into three categories:

  1. Activities both listing and buyer’s agents do;
  2. Activities performed by the buyer’s agent; and
  3. Activities performed by the listing agent
Canopy is confident this resource will assist Realtors® in articulating the value they bring to the real estate transaction and how they are compensated for the services they provide.

“Realtors® Add Real Value” Campaign Series

This campaign includes the following series of messages and will be featured on billboards, transit, digital ads, radio and in print. The digital ads below will link to realtorvalue.com, a series of consumer-facing web pages.
 
“See It All Through” series:
Points out the numerous details managed under the watchful eye of a buyer’s agent and a listing agent. This series will continue to evolve by changing out the descriptions of the roles and responsibilities of Realtors®.
“Details” series:
Demonstrates the multiple details juggled by a buyer’s agent and a listing agent. This series will continue to evolve by changing out the descriptions of the roles and responsibilities of Realtors®.

“Many Reasons” series:
Educates buyers and sellers on the many reasons to work with a Realtor®.
“Buyer’s Agent/New Construction” series:
Specifically conveys the value of having buyer’s agent representation when considering new home construction.
“Realtors® and MLS Tools” series:
Demonstrates how Realtors® have valuable access to various resources and tools in Canopy MLS.

RealtorValue.com consumer-focused webpage

Canopy’s goal is to make it easier for Realtors® to have conversations with consumers about the irreplaceable value they bring to the real estate transaction. Realtors® can now direct consumers to RealtorValue.com to learn what to expect, and what questions to ask their Realtor®.

Real Stories. Real Value: Do you have a client testimonial to share? Canopy wants to promote our members’ “real stories.” Send your client testimonial video to marketing@canopyrealtors.com and we will post it on RealtorValue.com.

 
24 Reasons You Want to Belong to Canopy

In addition to helping Realtors®️ explain their value, Canopy wants you to understand all the tools available through Canopy MLS, training available through Canopy Realtor®️ Association, and education available through Canopy Real Estate Institute.Understanding and utilizing these 24 Reasons can and does lead to a stronger and more profitable real estate business.